Human Mobile Devices (HMD), Europe’s largest mobile technology innovator, proudly announces its association with Rajasthan Royals as Official Smartphone Partner for this year's 2024 IPL season.

The partnership aims to enhance HMD’s brand visibility across the nation whilst celebrating capturing great sporting moments using HMD’s soon-to-be unveiled aspirational technology, leveraging cricket’s biggest influencers along the way.

Both brands are shaking up their respective playing fields as the Rajasthan Royals top the IPL 2024 table, and cutting-edge tech innovator, HMD, secured multiple accolades at this year’s Mobile World Congress 2024 and was noted as a company with big plans to change smartphone design forever.

"Together with the Rajasthan Royals we will hit this brand association out of the park, it’s an affiliation of two brands that aim to be ahead of the curve – we both are passionate, bold, and always one step ahead," speaking about the newly-formed partnership, Tathagat Jena, Head of Marketing, India at HMD, stated.

"As we embark on this exciting journey with HMD as our Official Smartphone Partner, we envision a partnership fueled by innovation and a shared commitment to transforming society through cricket. At the Royals, our mission is not only to excel on the field but also to pioneer change through innovation. HMD embodies this spirit with its cutting-edge technology and forward-thinking approach, and we are looking forward to leveraging our synergies driven by innovation on and off the pitch," Alok Chitre, Chief Business Officer, Rajasthan Royals, said.