
About the Pink Thread
Every cricketer, regardless of their level, has a story - one of talent, passion, struggles, and defining moments. Alongside that story is a desire for recognition, not merely for runs scored or wickets taken, but for the journey and the person behind it. Sports fans don't just follow teams; they follow stories.
Pink Thread aims to become a recognisable platform that shines a light on unsung heroes who embody the soul of cricket. The NEOM Edition of Pink Thread is the inaugural pilot edition, bringing to light the inspiring journeys of individuals in NEOM who are helping drive transformation in the community by leveraging cricket as a platform.