About the Pink Thread
Every cricketer, regardless of their level, has a story - one of talent, passion, struggles, and defining moments. Alongside that story is a desire for recognition, not merely for runs scored or wickets taken, but for the journey and the person behind it. Sports fans don't just follow teams; they follow stories.
Pink Thread aims to become a recognisable platform that shines a light on unsung heroes who embody the soul of cricket. The NEOM Edition of Pink Thread is the inaugural pilot edition, bringing to light the inspiring journeys of individuals in NEOM who are helping drive transformation in the community by leveraging cricket as a platform.
Voice from Our Community
Shahzaib Ali Shah: Building Community Through Cricket in NEOM
Shahzaib Ali Shah, a Project Coordinator with Tamimi in NEOM, has spent the past five years supporting facility management. From the age of eight, his heart has always been in cricket, and he’s played and followed the sport with passion. That enthusiasm found new life through his involvement with the NEOM x Rajasthan Royals Cricket Programme.
Joe McBride: Umpiring a New Chapter in NEOM
Joe McBride, originally from Dublin, Ireland, works in the Department of Tax and Customs at NEOM. His love for cricket began 14 years ago when his kids started playing. That led him to coaching, then heading his local club’s youth academy, and eventually umpiring youth and senior matches.
