~ India’s most loved Nuts and Dry Fruits brand will feature on the front of the team’s official playing kit ~
National, 06 March 2022: Royals Sports Group-owned franchise Rajasthan Royals today announced its association with Premium Dry Fruit brand Happilo as the Title Sponsor for the 15th edition of the Indian Premier League (IPL) which is set to be held from March 26 – May 29, 2022. The deal will see India’s most loved Nuts and Dry Fruits brand’s logo appear on the front of the Rajasthan Royals’ official playing kit.
Happilo caters to an audience of every age with a variety of products including nuts, dried fruits, organic seeds, dry-roasted snacks, trail mixes, Dry Fruit bars & more, sourcing them directly from farms across the globe & processed at state of art automated facility in Bangalore.
More than 20 million packets of Happilo are sold every year, which is a testament to why it is India’s most loved Nuts and Dry Fruits brand. With the objective of reaching out to a wider consumer base, both in India and across the world, Happilo has been associating with multiple sports leagues and has now decided to sponsor the inaugural champions of the competition, “Rajasthan Royals”.
Commenting on the association, Jake Lush McCrum, Chief Executive Officer, Rajasthan Royals, said, “Happilo’s growth story demonstrates how the brand has effectively promoted a healthy style of living among masses, which is something we admire and want to support. There are many synergies between our brands that enable seamless integration throughout the season and year-round, which is something very important to us in our major partnerships. I know our players, support staff and management are excited to have Happilo as a partner, and enjoy their fantastic products year round. Therefore, on behalf of everyone in our setup, I am delighted to welcome Happilo to the Royals family.”
Vikas Nahar, Founder & Chief Executive Officer, Happilo, quoted: “We are one of the largest Dry Fruit Brands and the association with Rajasthan Royals will give Happilo the required share of voice in India’s high-intensity, and edge-of-the-seat sporting event. This exciting RR partnership will bring Happilo’s Healthy products to millions of fans. Happilo & Rajasthan both stand for Premium & Royal, #Happilove.”
With the Royals securing the services of some of the top cricketers from around the world, who have been leading icons when it comes to promoting a fit style of living, the association between the two brands is an ideal fit as fans can munch on Happilo’s wide range of healthy products while enjoying the nail-biting action of the IPL.