Rajasthan Royals have always engaged their loyal fans not only on the field but also off it. Right from the start of their journey, the Royals have put the fans at the forefront of all their activities and ensured active participation from them.
Carrying on from last year, the Royals have gone a step further this time to ensure that the passionate fans remain connected and get to spend quality time with their franchise. A look at all the activities taken up by the Royals with their fans before the start of the Indian Premier League 2024.
Cricket on Wheels
Cricket on Wheels was a unique fusion of virtual reality with the excitement of T20 cricket. With the help of next generation esports technology, a bus was transformed into a cricket turf to create a stadium atmosphere for fans. The bus travelled the lengths and breadths of Jaipur, Udaipur and Jodhpur to provide the fans with a new and exciting experience, perhaps the first-time in Rajasthan. Fans, including those who could not make it to the stadium for matches, re-lived their favourite moments with their beloved stars, posed for photos and celebrated the arrival of the cricket carnival.
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Turf Cricket Tournament
The Turf Cricket Tournament was a new experience for the Royals’ fans who gathered along with more than 800 other fellow fans to play a game of turf cricket among them. There were six teams captained by six Royal ambassadors. After a great day’s play, it was Rithvik’s team which emerged victorious and won the lucky ticket to play with the management team. Rajasthan Royals’ bowling coach and medium-pacer Sandeep Sharma made a surprise visit and it was a perfect role reversal for them, supporting their beloved fans in the matches.
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Stadium Transformation
The Sawai Mansingh Stadium in Jaipur is a pink fortress now. The entire stadium was painted in pink including the seats and dressing room within 25 days of its handover. This will enhance the live match viewing experience and fans in their pink attire behind their favourite Royals’ stars will give a tough time to the visiting teams.
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Spin Like Warne
Spin Like Warne is one of the major crowd-pullers in the on-ground stadium engagement. Fans get an opportunity to wear their spinning hat to emulate their icon Shane Warne and his legendary spin bowling to win exciting goodies and free Rajasthan Royals merchandise. The fans proudly clicked pictures with their merchandise from their newly invented spin exploits.
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ATL activation
Six lucky fans across Rajasthan got a once in a lifetime opportunity to feature in ATL communications. The fans were gathered for a professional photoshoot to be in the hoardings, cabs and stadium branding exercises. This provided an excellent opportunity for them to connect with the franchise and become popular faces across Rajasthan.
