RSB Sports Sponsorship Course Partner

Sports Sponsorship COURSE

4.4

300+ Enrolled

Students will gain an understanding of international sport sponsorship structure, its stakeholders and brand strategies capped with formulating a pitch to close a multi-million dollar deal.

8 hours

Start anytime

Online/Self paced

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Sports Sponsorship Online Course in India by Expert - Jake Lush McCrum

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8 hours

Start anytime

Online/Self paced

  • Start Immediately & Learn 24/7 ‘On Demand’

Retail Price:

INR 2,856

Offer Price:

(Apply coupon WINTER35 to get above price)

INR 1,856

($ 23)

  • Start Immediately & Learn 24/7 ‘On Demand’

Retail Price:

INR 2,856

Offer Price:

(Apply coupon WINTER35 to get above price)

INR 1,856

($ 23)

8 hours

Start anytime

Online/Self paced

  • Start Immediately & Learn 24/7 ‘On Demand’

Retail Price:

INR 34,999 (USD 473)

Early Bird Price:

(Apply coupon EARLYBIRD to get above price)

INR 24,999(USD 338)

  • Last date to register for course: 20th Feb, 2022
  • Program start date: 28th Feb, 2022
  • Get certified by World’s No 1 Business School INSEAD and Rajasthan Royals

Sports Sponsorship Course Includes

  • Video interviews of Rajasthan Royals Chief Executive Officer Jake Lush McCrum and senior sponsorship executives

  • Video interviews of senior executives representing organizations like Tech Mahindra (Sports Tech), RoundGlass Sports and Apollo Tyres

  • Modules exploring the globalized sports industry, sponsorship structures, stakeholders, data-driven planning, decision models, brand manual usage, the acquisition pitch and activation strategies

  • 145 minutes of video content

  • An exclusive interview and case study of the FIFA U-17 World Cup India 2017 with former Project Director Joy Bhattacharjya.

  • Certification from leading IPL franchise Rajasthan Royals

Course introduction

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WHAT YOU WILL LEARN IN Sports Sponsorship COURSE

  • Knowledge of the global sports sponsorship history, international development and how certain structures and models can help to devise a successful sponsorship pitch and activation strategy.

  • Blend of academic theory accompanied by practical understanding and experience of industry executives

  • Understanding of real case studies and sponsorship decisions from both rightsholders and brands

  • Global outlook yet local implementation strategies focused on brand sponsorship across sports business organizations

Sports Sponsorship Course Benefits

Certification from leading IPL franchise

Certification from leading IPL franchise

Insights from the Royals senior management and notable industry stalwarts

Insights from the Royals senior management and notable industry stalwarts

Preview of the Sports Sponsorship Course

Case studies from RR management | Sports Sponsorship Online Course in India

Case studies from RR management

Special case study from Joy Bhattacharjya | Sports Sponsorship Online Course in India

Special case study from Joy Bhattacharjya

Engaging modules | Sports Sponsorship Online Course in India

Engaging modules

Interactive quizzes & assignments | Sports Sponsorship Online Course in India

Interactive quizzes & assignments

Sports Sponsorship Course Syllabus

01

Introduction

  • Globalized Sport Industry
  • Historical overview
  • Historical development of Sports Marketing
  • Historical development of Sports Broadcasting
  • International Events
  • Spread of American Values
  • Sporting Goods
  • Athletes as Commodities
  • Commercialization in Teams and Leagues
02

International Sport & Sponsorship

  • Sponsorship Structure
  • FIFA
  • Olympics
  • Global Leagues
  • Global Teams
03

Stakeholders

  • Stakeholder mapping
  • Sports Property
  • Brand
  • Agency/Media Buyer
  • Broadcaster
  • Fan 
01

Sponsorship

  • A data-driven approach to sponsorship planning
  • Sports sponsorship decision model
  • Effects of multiple sponsorship activities
  • Celebrity athlete endorsers
02

Brands

  • Congruence effects in sports marketing
  • Brand activation in sports organisations
  • Brand manual usage
  • Sports and city branding
03

The Pitch

  • Defining the sponsorship asset value
  • The 5 Question Model
  • Identifying potential sponsors
  • Asset touchpoints
  • Designing a proposal and making a pitch
  • Sponsorship contract
  • Sponsorship activation
04

Key insights going forward

 

Certification

This certifies that the student has successfully completed the Sports Sponsorship course by Rajasthan Royals.

Frequently Asked Questions

1

How is the course delivered?

The course is provided 100% online. The courses cover theoretical concepts enriched with video insights from the RR management and notable stalwarts from the sports industry. All sessions are pre-recorded and hence the content can be studied at any time from any device.

2

How long does it take to complete the course?

The course contains 8-10 hours of text and video-based content. The course is self-paced and thus can be completed within a timeline that is convenient to the user. The time also varies depending on what approach you take for your learning. We recommend that candidates reflect on the content as they progress through the course and look for additional relevant case studies from the world of sport to deepen the learning provided through the course.

3

On completion of the course, will I receive a certificate?

At the end of each course module, there are assignments and quizzes pertaining to the content covered in the modules. Upon completion of all the tasks, participants will be eligible to receive an online certificate from Rajasthan Royals. No hard copies of the certificate will be provided.

4

Who can I contact in case I have further queries?

For any queries regarding the courses, please email us at education@rajasthanroyals.com

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