Sports Media and Broadcasting ft. Mayanti Langer COURSE

• Here you will understand why sports sportscasting and broadcasting is at the core about sports storytelling. You will get an insight into the people behind the scenes that produce sports action and bring it to life for audiences. The module will also detail how diversity is improving in sports media.

Introduction to sports storytelling; solving the logistical problems of sportscasting; behind the scenes of the 2019 ICC Cricket World Cup; producing a sports outside broadcast; outside broadcast vehicles; production roles at an outside broadcast.

Women’s participation in sport; economic inequality of women’s sport; review of campaigns aimed at promoting women in sport; women in sports reporting and broadcasting; profile of six women who have successfully built a career in sportscasting; ‘Moments with Mayanti’ – a case study presented by Mayanti Langer Binny on women in broadcasting. 

Review of historical broadcasting and media technology innovation in US baseball; review of generic sports broadcast innovations (e.g. drones, race cams, sky cams, stump cam, hawke-eye, snickometer); emergence of GoPros in sportscasting; what’s next for sportscasting innovation; sportscasting innovation failures.

In in module you will understand how media and broadcasting supports the economic success of the sports industry through commercial activity, broadcast rights and advertising.

Media rights and their economic impact on sport; the mutual economic relationship of sports rights; an insider’s view on media rights (featuring Royals’ CEO, Mike Fordham); media rights and partnerships; overview of significant media rights deals globally, including IPL; ‘listed sports events’ explained; accreditation, ‘fair use’, and sports reporting explained; media access to sporting events; inflation in sports rights; case study – English Premier League (EPL) broadcast rights; case study on the importance of media rights to the IPL (featuring Royals’ CEO, Mike Fordham).

Introduction to advertising; why sports advertising is valuable; sports sponsorship; sports sponsorship case study – Qantas; sponsorship revenue; case study – the Rajasthan Royals’ approach to sponsorship (featuring the Royals’ Chief Operating Officer, Jake Lush McCrum); sponsorship management; case study – the Royals’ partnership with Red Bull (Jake Lush McCrum); case study – the Royals’ partnership with Inox Cinemas (Jaks Lush McCrum); measuring sponsorship; unhealthy sponsorship; sports sponsorship case study – NFL Super Bowl.

Introduction to topic; examples of league & club owned services; emergence of E-Sports; E-Sports revenue. 

Broadcasting mega sports events; case studies – ICC Cricket World Cup, NFL Super Bowl, and Olympic & Paralympic Games; ‘Moments with Mayanti’ – a case study presented by Mayanti Langer Binny where she shares inside tips on how she approaches her role as a global sporting event broadcaster and journalist.

This module covers how ethics impacts sports broadcasting and reporting. We will look at four areas: the impact of politics on sport and broadcasting; why athletes are role models; the impact of social media; and the impact of drugs in sport. 

Media and protests; global sports response to Black Lives Matter campaign; history of political statements in sports; the Olympics movement and Rule 50; sports media influence; an insider’s view of the role of politics in sports media and broadcast (featuring Royals’ CEO, Mike Fordham).

Athletes as role models; the view of NBA legend, Charles Barkley; what makes a good role model

Fallen heroes; ‘Sandpaper Gate’; ‘The Hand of God’; the Spanish Paralympic basketball scandal; social media and behaviour; ‘Moments with Mayanti’ – a case study presented by Mayanti Langer Binny on the rules, protocols and sensitives today’s sports broadcasters must adhere to.

Drugs in sport; case study – Russia; drugs in sports historical timeline; athlete motivation to use drugs; the World Anti-Doping Agency (WADA); overview of performance enhancing drugs; media’s influence on sports and drugs.

• We will now look at how the media has evolved from the perspective of the various platforms now available to industry participants.  We will start with newspapers, then move to radio, television and then onto the most recent platform innovations; streaming and social.  Each platform has different impacts in terms of how sports coverage has changed.  We will also look at social communities and different forms of social journalism.  Finally, as a case study, we will specifically look at the Indian market and how it has dramatically morphed from a state broadcast system through to an incredibly diverse content creation ecosystem. 

The platform evolution – from newspaper to social media; overview of key communication platforms.

Spots community and social networks; good social media practices; bad social media practices; social media in sport; citizen journalism in sport.

Overview of Indian media and entertainment industry; Indian sports media; case study – Star Sports; case study – Sony Ten; case study – DD Sports; examples of Indian sports entertainment (Breakfast with Champions; What the Duck).

• In this module, you will get the opportunity to reflect on the full scope of the learning you have done on the sports broadcast and media industry. You will be able to imagine how the industry may continue to innovate and practically what that could mean for how sports coverage and reporting evolve.

Storytelling at the core of innovation; storytelling innovation failures – viewer’s choice of camera / ‘red button’ & 3D TV sports coverage; the future of sports media innovation (e.g. immersive experiences, 5G connectivity, video access anywhere).

How is the industry likely to evolve; review of predictions about the future of sports and of sports media and broadcasting.

A 30-minute video featuring Mayanti Langer Binny detailing her career in sports media and broadcasting to date.  Describing her journey as a "series of fortunate events", Mayanti provides a personal and honest account of her experience, including the people that have helped her along the way, key lessons learned, and tips for those who may aspire to follow her career path.