Deakin University RSB Sports Media and Broadcasting ft. Mayanti Langer Course Partner

Sports Media and Broadcasting ft. Mayanti Langer COURSE

4.4

200+ Enrolled

Students will learn the art of sports story-telling from renowned sports presenter Mayanti Langer and get a sneak peek into what magic happens behind the scenes of sports broadcasting

25 hours

Start anytime

Online / Self paced

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Sports Media and Broadcasting ft. Mayanti Langer Online Course in India by Expert - Chris Morris

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25 hours

Start anytime

Online / Self paced

  • Start Immediately & Learn 24/7 ‘On Demand’
  • Internship Opportunity

Retail Price:

INR 19,999

Offer Price:

(Apply coupon WINTER35 to get above price)

INR 12,999

($ 162)

  • Start Immediately & Learn 24/7 ‘On Demand’
  • Internship Opportunity

Retail Price:

INR 19,999

Offer Price:

(Apply coupon WINTER35 to get above price)

INR 12,999

($ 162)

25 hours

Start anytime

Online / Self paced

  • Start Immediately & Learn 24/7 ‘On Demand’
  • Internship Opportunity

Retail Price:

INR 34,999 (USD 473)

Early Bird Price:

(Apply coupon EARLYBIRD to get above price)

INR 24,999(USD 338)

  • Last date to register for course: 20th Feb, 2022
  • Program start date: 28th Feb, 2022
  • Get certified by World’s No 1 Business School INSEAD and Rajasthan Royals

Sports Media and Broadcasting ft. Mayanti Langer Course Includes

  • 1 hr+ Masterclass spread across different modules from renowned sports presenter Mayanti Langer sharing her learnings, experience and state of the industry.

  • 30+ minutes of Rajasthan Royals Insights videos featuring Royals' senior executives

  • 6 modules that gives you deep insights into how professional sports interacts with media and broadcast

  • Rajasthan Royals – Deakin University Certificate of completion and Digital Badge for inclusion in your CV and LinkedIn profile.
  • Opportunity to interview with the Royals for an Internship

Course introduction

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Internship Opportunity

Get an opportunity to work at Rajasthan Royals!

Get an opportunity to work at Rajasthan Royals!

Students will have the opportunity to interview for an internship role at Rajasthan Royals. The internship process starts from November.

Partners

Deakin University

Top 1% Global University

Deakin University is an Australian university, with its campus in Melbourne, Victoria. Deakin is ranked in the Top 1% of the global universities and is renowned for its sports programs; for example, Deakin’s Sport Science school is ranked 3rd in the world.

WHAT YOU WILL LEARN IN Sports Media and Broadcasting ft. Mayanti Langer COURSE

  • How does the study of sports media and broadcasting sit within the context of society, academic study and human storytelling?

  • What does it take to create live TV, radio and streaming events and what are the roles and skills of those involved ?

  • How has technology evolved to deliver amazingly close to the action experiences to audiences and where is that likely to take us next?

  • How do social media and digital platforms drive new behaviors and impact the business of sports media?

Sports Media and Broadcasting ft. Mayanti Langer Course Benefits

Opportunity to interview for an internship at RR

Opportunity to interview for an internship at RR

Be a part of Deakin Alumni Community

Be a part of Deakin Alumni Community

Privileged access to RR sports webinar & weekly insights newsletter

Privileged access to RR sports webinar & weekly insights newsletter

Royal insights via management case studies

Royal insights via management case studies

Preview of the Sports Media and Broadcasting ft. Mayanti Langer Course

Masterclass from Mayanti Langer | Sports Media and Broadcasting ft. Mayanti Langer Online Course in India

Masterclass from Mayanti Langer

Welcome by Chris Morris | Sports Media and Broadcasting ft. Mayanti Langer Online Course in India

Welcome by Chris Morris

Sample Course Completion | Sports Media and Broadcasting ft. Mayanti Langer Online Course in India

Sample Course Completion

Insights from the Royals | Sports Media and Broadcasting ft. Mayanti Langer Online Course in India

Insights from the Royals

Sample Module  | Sports Media and Broadcasting ft. Mayanti Langer Online Course in India

Sample Module

Sports Media and Broadcasting ft. Mayanti Langer Course Syllabus

01

The Sports Media Industry

First module introduces you to media studies and how sports media and entertainment fits into the context of social, economic and creative studies. You will be able to critically review sports media deals to assess the economic, fan and audience impacts.

02

1.1 What is Sports Media

Introduction to media framework; the five dimensions of media; the power of media images; the sports dimension of media; the storytelling cycle; fandom and media; sporting tribes; importance of media and broadcast to professional sport; case study on importance of media and broadcast to the Rajasthan Royals (featuring Rajasthan Royals’ Group CEO, Mike Fordham).

03

1.2 The Industry Players

The roles of media, broadcasting and streaming in the wider media landscape and sports context; history of sports broadcasting; sports as a driver of TV audiences; growth of live sports; rise of mega sports broadcasters (Star Sports / BBC Sport / ESPN / NBC / Fox Sports); how certain broadcasters became strong in sports; the chase for sports rights; new ‘made-for-TV’ leagues (World Series Cricket / IPL).

04

1.3 Media Success and Challenges

The sports owner - broadcaster relationship; case study on Rajasthan Royals relationship with broadcasters (featuring Royals’ CEO, Mike Fordham); industry challenges; the sports industry in a pandemic; remote production.

01

Sports Storytelling

  • Here you will understand why sports sportscasting and broadcasting is at the core about sports storytelling. You will get an insight into the people behind the scenes that produce sports action and bring it to life for audiences. The module will also detail how diversity is improving in sports media.

02

2.1 Sports Storytelling

Introduction to sports storytelling; solving the logistical problems of sportscasting; behind the scenes of the 2019 ICC Cricket World Cup; producing a sports outside broadcast; outside broadcast vehicles; production roles at an outside broadcast.

03

2.2 Diversity and Inclusion in Sportscasting

Women’s participation in sport; economic inequality of women’s sport; review of campaigns aimed at promoting women in sport; women in sports reporting and broadcasting; profile of six women who have successfully built a career in sportscasting; ‘Moments with Mayanti’ – a case study presented by Mayanti Langer Binny on women in broadcasting. 

04

2.3 Technology Advances

Review of historical broadcasting and media technology innovation in US baseball; review of generic sports broadcast innovations (e.g. drones, race cams, sky cams, stump cam, hawke-eye, snickometer); emergence of GoPros in sportscasting; what’s next for sportscasting innovation; sportscasting innovation failures.

01

Commercializing Sport

In in module you will understand how media and broadcasting supports the economic success of the sports industry through commercial activity, broadcast rights and advertising.

02

3.1 Media Rights and their Economic Impact

Media rights and their economic impact on sport; the mutual economic relationship of sports rights; an insider’s view on media rights (featuring Royals’ CEO, Mike Fordham); media rights and partnerships; overview of significant media rights deals globally, including IPL; ‘listed sports events’ explained; accreditation, ‘fair use’, and sports reporting explained; media access to sporting events; inflation in sports rights; case study – English Premier League (EPL) broadcast rights; case study on the importance of media rights to the IPL (featuring Royals’ CEO, Mike Fordham).

03

3.2 Sports Advertising and Sponsorship

Introduction to advertising; why sports advertising is valuable; sports sponsorship; sports sponsorship case study – Qantas; sponsorship revenue; case study – the Rajasthan Royals’ approach to sponsorship (featuring the Royals’ Chief Operating Officer, Jake Lush McCrum); sponsorship management; case study – the Royals’ partnership with Red Bull (Jake Lush McCrum); case study – the Royals’ partnership with Inox Cinemas (Jaks Lush McCrum); measuring sponsorship; unhealthy sponsorship; sports sponsorship case study – NFL Super Bowl.

04

3.3 League and Club Owned Sports Services

Introduction to topic; examples of league & club owned services; emergence of E-Sports; E-Sports revenue. 

05

3.4 Mega Sports Events

Broadcasting mega sports events; case studies – ICC Cricket World Cup, NFL Super Bowl, and Olympic & Paralympic Games; ‘Moments with Mayanti’ – a case study presented by Mayanti Langer Binny where she shares inside tips on how she approaches her role as a global sporting event broadcaster and journalist.

01

Sports Media Ethics and Culture

This module covers how ethics impacts sports broadcasting and reporting. We will look at four areas: the impact of politics on sport and broadcasting; why athletes are role models; the impact of social media; and the impact of drugs in sport. 

02

4.1 Sports Media & Politics

Media and protests; global sports response to Black Lives Matter campaign; history of political statements in sports; the Olympics movement and Rule 50; sports media influence; an insider’s view of the role of politics in sports media and broadcast (featuring Royals’ CEO, Mike Fordham).

03

4.2: Athletes as Role Models

Athletes as role models; the view of NBA legend, Charles Barkley; what makes a good role model

04

4.3: Social Media Ethics and Scandals

Fallen heroes; ‘Sandpaper Gate’; ‘The Hand of God’; the Spanish Paralympic basketball scandal; social media and behaviour; ‘Moments with Mayanti’ – a case study presented by Mayanti Langer Binny on the rules, protocols and sensitives today’s sports broadcasters must adhere to.

05

4.4: Drugs in Sports and Reporting

Drugs in sport; case study – Russia; drugs in sports historical timeline; athlete motivation to use drugs; the World Anti-Doping Agency (WADA); overview of performance enhancing drugs; media’s influence on sports and drugs.

01

Media Platforms

  • We will now look at how the media has evolved from the perspective of the various platforms now available to industry participants.  We will start with newspapers, then move to radio, television and then onto the most recent platform innovations; streaming and social.  Each platform has different impacts in terms of how sports coverage has changed.  We will also look at social communities and different forms of social journalism.  Finally, as a case study, we will specifically look at the Indian market and how it has dramatically morphed from a state broadcast system through to an incredibly diverse content creation ecosystem. 

02

5.1: The Evolution from Newspapers to Social Media

The platform evolution – from newspaper to social media; overview of key communication platforms.

03

5.2: Social Communities and Journalism

Spots community and social networks; good social media practices; bad social media practices; social media in sport; citizen journalism in sport.

04

5.3: Indian Sports Media Case studies

Overview of Indian media and entertainment industry; Indian sports media; case study – Star Sports; case study – Sony Ten; case study – DD Sports; examples of Indian sports entertainment (Breakfast with Champions; What the Duck).

01

The Future of Sports Entertainment

  • In this module, you will get the opportunity to reflect on the full scope of the learning you have done on the sports broadcast and media industry. You will be able to imagine how the industry may continue to innovate and practically what that could mean for how sports coverage and reporting evolve.

02

6.1: Advancing Tech in Storytelling

Storytelling at the core of innovation; storytelling innovation failures – viewer’s choice of camera / ‘red button’ & 3D TV sports coverage; the future of sports media innovation (e.g. immersive experiences, 5G connectivity, video access anywhere).

03

6.2: Sportscasting in 10 Years

How is the industry likely to evolve; review of predictions about the future of sports and of sports media and broadcasting.

04

6.3: A Personal Story – Mayanti Langer Binny

A 30-minute video featuring Mayanti Langer Binny detailing her career in sports media and broadcasting to date.  Describing her journey as a "series of fortunate events", Mayanti provides a personal and honest account of her experience, including the people that have helped her along the way, key lessons learned, and tips for those who may aspire to follow her career path.

Certification

This certifies that the student successfully completed Sports Media and Broadcasting course and, in doing so, acquired key competencies and skills in sports, media & broadcast.

Frequently Asked Questions

1

Tell us more about Deakin University

Deakin University is an Australian university, with its campus in Melbourne, Victoria. Deakin is ranked in the Top 1% of the global universities and is renowned for its sports programs; for example, Deakin’s Sport Science school is ranked 3rd in the world.

2

How is the program delivered?

The programs are provided 100% online on the Open Learning platform. The programs are theoretical with video insights from the Rajasthan Royals management and main team. The modules have been prepared with a theoretical framework approach involving various case studies and video content based on the functioning of Rajasthan Royals Management. All lectures are pre-recorded and hence the module content can be studied at any time from any device.

3

How is the program structured?

The program comprises of multiple modules.  Modules contain text and video-based learning content, with ten randomized questions based on the content undertaken at the end of each module. As the programs are delivered online, the content is available 24 hours a day enabling candidates to undertake the course when it's most convenient for them to do so.

4

How long does it take to complete the program?

The program is self-paced and can be completed in 4-6 weeks with 3-4 hours of effort. The time also varies depending on what approach you take for your learning. We recommend candidates reflect on the course material as they progress through the programs and look for additional relevant case studies from the world of sport to deepen the learning provided through the programs.

5

On completion of the course will I receive a certificate?

Yes, upon successful completion of the course you will receive an online certificate. No hard copies of the certificate will be provided.

6

Does completion of the courses give guaranteed internship at Rajasthan Royals?

On successful completion of either of the following programs, you will get an opportunity to interview with Rajasthan Royals.

  • • Sports Media and Broadcasting

  • • Sports Marketing Advanced 

  • • Professional Certificate in Social Media Marketing

  • • Sports Events and Facilities Management

Upon completing the assessment set by the HR at Rajasthan Royals followed by interviews with the respective Heads of Department, the internship will be offered to 1-3 interns/ year. The internship process starts from November for term of Jan – June.

7

What are the assessments in the course?

At the end of each module, there is a quiz with ten randomized questions based on the content undertaken at the end of each module will be conducted, clearing it with 50% grades will provide you access to the next module.

8

What will I gain from undertaking the program?

Upon completion, candidates will have gained valuable knowledge and insights into the rapidly growing fields of sports industry. and in-depth insights into the field of sports media and broadcasting. Candidates will receive a Certificate of Completion jointly issued by the Rajasthan Royals & Deakin University for each of the courses

9

Who can I contact in case I have further queries?

For further information on the programs, please email DeakinCo. at: sportsmarketing@deakinco.com

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