INR 34,999 (USD 473)
(Apply coupon EARLYBIRD to get above price)
INR 24,999(USD 338)
30 minutes of Rajasthan Royals Insights videos featuring Royals’ senior executives
An additional 80 minutes of video-based content & 40 minutes of audio-based content
4 modules exploring critical marketing concepts and theories
Learning refresher quizzes for each module
Rajasthan Royals - Deakin University co-branded Certificate of Completion and Digital Badge for inclusion on your CV & LinkedIn profile
Deakin University is an Australian university, with its campus in Melbourne, Victoria. Deakin is ranked in the Top 1% of the global universities and is renowned for its sports programs; for example, Deakin’s Sport Science school is ranked 3rd in the world.
Understanding of the organisation of sport, marketing fundamentals, sports marketing, and digital trends and platforms.
Learnings that blend theory with commercially astute video-based case studies presented by Rajasthan Royals executives.
Unique exposure to the activation of marketing theory into real world commercial decisions within an elite, globally-focussed sports business.
Co-branded Certificate of Completion & digital badge to add to your resume / LinkedIn profile.
Certificate from Rajasthan Royals and Deakin University
Be a part of Deakin Alumni Community
Privileged access to RR sports webinar & weekly insights newsletter
Royal insights via management case studies
By the end of this first module, you will be able to:
Marketing is a critical area of businesses and organisations. Marketing allows businesses to expand their horizons by connecting to the world and exploring what consumers are looking for through value creation. This module will introduce you to the fundamentals of marketing and the creativity involved in creating a marketable product. By the end of this module, you will be able to:
• Describe the principles and practices of marketing management and research as they apply to the unique characteristics of sport and sport management
• Explain the relevance of the marketing function and its place in the role of management
• Understand the 4P’s of marketing and the need for ROI (return on investment)
Explore IOC income and expenditure; FIFA income streams; access to different revenue streams – TV rights, marketing rights, licencing agreements, hospitality rights & ticket sales, other revenue streams; event risk management and readiness; ‘Rajasthan Royals Insight’ on the franchise’s long term commercial viability featuring CEO of Royals Sports Group, Mike Fordham; impact of the Covid-19 pandemic on sport.
In this module, we examine the techniques and strategies involved in the marketing of sport. We also explore the landscape for the sport consumer and the unique characteristics of your product and how to market this. By the end of this module, you should be able to:
• Describe marketing concepts and recognize their application within real-world scenarios
• Distinguish market information to develop segmentation, targeting and positioning strategies within culturally diverse environments
• Recognise marketing strategies in different environments and contexts
By the end of this module, learners should be able to:
• Understand emerging trends in marketing, personalisation and technology
• Consider what digital platforms can deliver desired marketing campaigns
• Understand the role of social media in the marketing mix
Deakin University is an Australian University, with it's campus in Melbourne, Victoria, Australia. Deakin is ranked in the top 1% of the global universities and is renowned for its sports programs; for example, Deakin’s sport science school is ranked third in the world.
The program is provided 100% online on the Open Learning platform. The programs are theoretical with video insights from the Rajasthan Royals management and main team. The modules have been prepared with a theoretical framework approach involving various case studies and video content based on the functioning of Rajasthan Royals Management. All lectures are pre-recorded and hence the module content can be studied at any time from any device.
The program comprises of multiple modules depending upon the course. Modules contain text and video-based learning content, with ten randomized questions based on the content undertaken at the end of each module. As the programs are delivered online, the content is available 24 hours a day enabling candidates to undertake the course when it's most convenient for them to do so.
The program is self-paced and can be completed in 4-6 weeks with 3-4 hours of effort. The time also varies depending on what approach you take for your learning. We recommend candidates reflect on the course material as they progress through the programs and look for additional relevant case studies from the world of sport to deepen the learning provided through the programs
Yes, upon successful completion of the course you will receive an online certificate. No hard copies of the certificate will be provided.
On successful completion of either of the following programs, you will get an opportunity to interview with Rajasthan Royals.
• Sports Media and Broadcasting
• Sports Marketing Advanced
• Professional Certificate in Social Media Marketing
• Sports Events and Facilities Management
Upon completing the assessment set by the HR at Rajasthan Royals followed by interviews with the respective Heads of Department, the internship will be offered to 1-3 interns/ year. The internship process starts from November for term of Jan – June.
At the end of each module there is a quiz with ten randomized questions based on the content undertaken at the end of each module will be conducted, clearing it with 50% grades will provide you with access to the next module.
Upon completion, candidates will have gained valuable knowledge and insights into the rapidly growing fields in sports industry and in-depth insights into sports marketing. Candidates will receive a Certificate of Completion jointly issued by the Rajasthan Royals & Deakin University.
For further information on the programs, please email DeakinCo. at: email@example.com
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