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INR 19,999
(Apply coupon ROYALS35 to get above price)
INR 12,999
INR 19,999
(Apply coupon ROYALS35 to get above price)
INR 12,999
INR 34,999 (USD 473)
(Apply coupon EARLYBIRD to get above price)
INR 24,999(USD 338)
20 minutes of Rajasthan Royals Insights videos featuring Royals’ senior executives
An additional 110 minutes of video-based content
4 modules exploring critical marketing concepts and theories, the role of sport in society and its governance, and creating the fan experience
An exclusive masterclass by Rajasthan Royals' CEO Jake Lush McCrum explaining the functioning of an IPL franchise 365 days a year
Rajasthan Royals - Deakin University co-branded Certificate of Completion and Digital Badge for inclusion on your CV & LinkedIn profile
Opportunity to interview with the Royals for an Internship
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Students will have the opportunity to interview for an internship role at Rajasthan Royals. The internship process starts from November.
Deep knowledge of sports place in society, sports leadership & governance, sports marketing, and how sports organisations create a fan experience.
Learnings that blend theory with commercially astute video-based case studies presented by Rajasthan Royals executives.
Unique exposure to the activation of marketing theory into real world commercial decisions within an elite, globally-focussed sports business.
Co-branded Certificate of Completion & digital badge to add to your resume / LinkedIn profile.
Opportunity to interview for an internship at RR
Be a part of Deakin Alumni Community
Privileged access to RR sports webinar & weekly insights newsletter
Royal insights via management case studies
This module introduces you to social sciences and their applications to sport studies. You will learn about the history of sports and how this evolved to where sport is today. By the end of this module, learners should be able to:
• Critically analyse organised sport in a variety of cultural contexts
• Interpret key issues and problems in international sport, considering the implications of such an examination for the modern-day sport manager and administrator.
Marketing is a critical area of businesses and organisations which is no different for sports teams, organisations and teams. Marketing allows businesses to expand their horizons by connecting to the world and exploring what consumers are looking for through value creation. This module will introduce you to the fundamentals of marketing and the creativity involved in creating a marketable product. By the end of this module, learners should be able to:
• Synthesise the principles of marketing management and frameworks used
• Interpret market factors and develop strategic marketing approaches around the Product Lifecycle (PLC)
• Consider sponsorship and new media possibilities
By the end of this module, you should be able to:
• Judge governance, policy, power, and ethical practice in contemporary sport organisations
• Interpret the multiple roles and functions of a board in the strategic leadership of sport organisations • Understand some of the ethics issues in sport
By the end of this module, you should be able to:
• Understand why customer experience is important for the fans of sport
• What are the consumer trends impacting marketing
• Consider the elements for building a marketing campaign
This module includes 45 minutes of video insights by top Royals Management. The Team includes Royals CEO, Head of Digital, Lead - PR & Communications sharing insights about the 365 working of a sports franchise, various digital media and marketing tips and tricks, and valuable Royals experiences across all four quarters of a business cycle.
This certifies that the student successfully completed the Rajasthan Royals Sports Marketing Advanced course and, in doing so, acquired key competencies and skills in sports and sports marketing.
Deakin University is an Australian university, with its campus in Melbourne, Victoria. Deakin is ranked in the Top 1% of the global universities and is renowned for its sports programs; for example, Deakin’s Sport Science school is ranked 3rd in the world.
The program is provided 100% online on the Open Learning platform. The programs are theoretical with video insights from the Rajasthan Royals management and main team. The modules have been prepared with a theoretical framework approach involving various case studies and video content based on the functioning of Rajasthan Royals Management. All lectures are pre-recorded and hence the module content can be studied at any time from any device.
The program comprises of multiple modules. Modules contain text and video-based learning content, with ten randomized questions based on the content undertaken at the end of each module. As the programs are delivered online, the content is available 24 hours a day enabling candidates to undertake the course when it's most convenient for them to do so.
The program is self-paced and can be completed in 4-6 weeks with 3-4 hours of effort. The time also varies depending on what approach you take for your learning. We recommend candidates reflect on the course material as they progress through the programs and look for additional relevant case studies from the world of sport to deepen the learning provided through the programs.
Yes, upon successful completion of the course you will receive an online certificate. No hard copies of the certificate will be provided.
On successful completion of either of the following programs, you will get an opportunity to interview with Rajasthan Royals.
• Sports Media and Broadcasting
• Sports Marketing Advanced
• Professional Certificate in Social Media Marketing
• Sports Events and Facilities Management
Upon completing the assessment set by the HR at Rajasthan Royals followed by interviews with the respective Heads of Department, the internship will be offered to 1-3 interns/ year. The internship process starts from November for term of Jan – June.
At the end of each module, there is a quiz with ten randomized questions based on the content undertaken at the end of each module will be conducted, clearing it with 50% grades will provide you access to the next module.
Upon completion, candidates will have gained valuable knowledge and insights into the rapidly growing fields of sports industry and in-depth insights into Sports Marekting. Candidates will receive a Certificate of Completion jointly issued by the Rajasthan Royals & Deakin University for each of the courses.
For further information on the programs, please email DeakinCo. at: sportsmarketing@deakinco.com
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