Sports Marketing Advanced

4.6

29 Ratings

Students will gain deep insights into the role of sport in society, practical delivery of sports marketing, governance and leadership, and how fan experience is created

5-6 weeks

4-5 hours / week

Online / Self paced

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5-6 weeks

4-5 hours / week

Online / Self paced

  • Start Immediately & Learn 24/7 ‘On Demand’
  • Internship Opportunity

Retail Price:

INR 19,999

Offer Price:

(Apply coupon ROYALS35 to get above price)

INR 12,999

  • Start Immediately & Learn 24/7 ‘On Demand’
  • Internship Opportunity

Retail Price:

INR 19,999

Offer Price:

(Apply coupon ROYALS35 to get above price)

INR 12,999

5-6 weeks

4-5 hours / week

Online / Self paced

  • Start Immediately & Learn 24/7 ‘On Demand’
  • Internship Opportunity

Retail Price:

INR 34,999 (USD 473)

Early Bird Price:

(Apply coupon EARLYBIRD to get above price)

INR 24,999(USD 338)

  • Last date to register for course: 20th Feb, 2022
  • Program start date: 28th Feb, 2022
  • Get certified by World’s No 1 Business School INSEAD and Rajasthan Royals

This Course Includes

  • 20 minutes of Rajasthan Royals Insights videos featuring Royals’ senior executives

  • An additional 110 minutes of video-based content

  • 4 modules exploring critical marketing concepts and theories, the role of sport in society and its governance, and creating the fan experience

  • An exclusive masterclass by Rajasthan Royals' CEO Jake Lush McCrum explaining the functioning of an IPL franchise 365 days a year

  • Rajasthan Royals - Deakin University co-branded Certificate of Completion and Digital Badge for inclusion on your CV & LinkedIn profile 

  • Opportunity to interview with the Royals for an Internship

Course introduction

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COURSE OPTIONS

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Internship Opportunity

Get an opportunity to work at Rajasthan Royals!

Students will have the opportunity to interview for an internship role at Rajasthan Royals. The internship process starts from November.

Partners

Deakin University

Top 1% Global University

Deakin University is an Australian university, with its campus in Melbourne, Victoria. Deakin is ranked in the Top 1% of the global universities and is renowned for its sports programs; for example, Deakin’s Sport Science school is ranked 3rd in the world.

WHAT YOU WILL LEARN

  • Deep knowledge of sports place in society, sports leadership & governance, sports marketing, and how sports organisations create a fan experience. 

  • Learnings that blend theory with commercially astute video-based case studies presented by Rajasthan Royals executives. 

  • Unique exposure to the activation of marketing theory into real world commercial decisions within an elite, globally-focussed sports business. 

  • Co-branded Certificate of Completion & digital badge to add to your resume / LinkedIn profile. 

Course Benefits

Opportunity to interview for an internship at RR

Be a part of Deakin Alumni Community

Privileged access to RR sports webinar & weekly insights newsletter

Royal insights via management case studies

Preview of the Course

Welcome to the course

Master Case Study

Sample course module

Sample course module

Syllabus

01

Sport in Society

This module introduces you to social sciences and their applications to sport studies. You will learn about the history of sports and how this evolved to where sport is today. By the end of this module, learners should be able to:

• Critically analyse organised sport in a variety of cultural contexts

• Interpret key issues and problems in international sport, considering the implications of such an examination for the modern-day sport manager and administrator.

02

The Role of Sport

This section takes you on a brief journey through the history of sport, and then explores the broader impact of sport from the perspectives of sociology and culture. It explores the characteristics of today’s dominant sports and the concepts of conformance and deviance (e.g. cheating) in sport.
03

Diversity in Sport

Gender and equity are central issues in the study of sociology and they have evolved to now also be significant issues in global sport and, therefore, sports marketing. This section explores women in sport, issues around participation and equity, racial and ethnic relations and ideology, and sports role in class and economic inequalities.
04

Media & Politics in Sport

While sport has entertained mankind throughout history, the past 30 years has seen a dramatic rise in the commercialisation of sport and, along with it, a broadening of the media’s interest in sport. This section investigates the economic factors that are immersed in sport, as well as the way in which the media impacts our lives, and the part that sport plays in this.
01

Sports Marketing

Marketing is a critical area of businesses and organisations which is no different for sports teams, organisations and teams. Marketing allows businesses to expand their horizons by connecting to the world and exploring what consumers are looking for through value creation. This module will introduce you to the fundamentals of marketing and the creativity involved in creating a marketable product. By the end of this module, learners should be able to:

• Synthesise the principles of marketing management and frameworks used

• Interpret market factors and develop strategic marketing approaches around the Product Lifecycle (PLC)

• Consider sponsorship and new media possibilities

02

The Business of Marketing

The concept of sport is often represented as a service rather than a product, so this section looks at the implications for marketing services as opposed to goods, including how this effects management and branding considerations. In reality, ‘sport’ can be a good, a service or some combination of the two. We also explore the variables of the sport product, and how the 4 P’s of marketing interplay with its unique characteristics.
03

Sports Consumers

This section defines a sport consumer and explores the typical behaviours and motives of consumers of sport. We then investigate various analytical methods and models that seek to better understand sports consumers and provide marketers with insights into critical considerations such as market segmentation, targeting and positioning.
04

Sports Communication

What we communicate is determined by the needs and attitudes of our consumers and how we communicate these messages depends on the blend of marketing tools we have at our disposal and how well these will suit our target market. This section explores various tools that a marketer can draw upon to engage with consumers, such as an integrated marketing communication (IMC) strategy, new media and digital channels, emerging technologies, and sponsorships.
01

Sports Leadership and Governance

By the end of this module, you should be able to:

• Judge governance, policy, power, and ethical practice in contemporary sport organisations

• Interpret the multiple roles and functions of a board in the strategic leadership of sport organisations • Understand some of the ethics issues in sport

02

Sports Governance

This section differentiates sports management from sports governance and details core governance principles and the trends in sport influencing governance. We then look at the different types of governance systems, as well as the various governance roles and the responsibilities of those governance positions. We finish the section with a look at strategic planning in a sporting context.
03

Sports Leadership

Within the context of corporate governance, this section looks at various considerations in leading a sporting organisation. It then explores the differing responsibilities accorded to executive managers as opposed to Board members, and the nature of the relationship between them.
04

Ethics & Sport

Following on from the previous section where we learned about governance, we also need to consider ethical standards. Boards have a fiduciary responsibility to their organisations, stakeholders and the wider community to follow ethical standards. This section explores ethics as a concept and looks at how ethical dilemmas can arise and be managed.
01

Creating the Fan Experience

By the end of this module, you should be able to:

• Understand why customer experience is important for the fans of sport

• What are the consumer trends impacting marketing

• Consider the elements for building a marketing campaign

02

Sporting Customer Experience

Customer experience leadership, strategy and operations are vital for business success, and this section showcases how the theory and practice combine effectively together. In the sporting context, ‘customer experience’ often equates to ‘sports fan experience’, with this accentuated by the tribalism and passion felt by many sporting fans.
03

Customer Trends

With the increase in digital technologies, organisations have more data at their fingertips than ever before. Technology has changed the way customers behave, the channels they spend their time in, the habits they form and the decisions they make. This section explores the various tools available to analyse consumer data to maximum effect from a marketing perspective.
04

Campaign Building

This section looks at the importance of effective marketing campaign planning and building to ensure that every part of the marketing process is aligned to meet the goals of the business and the needs of the customer.
01

Master Case Study

This module includes 45 minutes of video insights by top Royals Management. The Team includes Royals CEO, Head of Digital, Lead - PR & Communications sharing insights about the 365 working of a sports franchise, various digital media and marketing tips and tricks, and valuable Royals experiences across all four quarters of a business cycle.

Certification

This certifies that the student successfully completed the Rajasthan Royals Sports Marketing Advanced course and, in doing so, acquired key competencies and skills in sports and sports marketing. 

Ratings & Reviews

4.6

29 Ratings

Utkarsh Guptaverified learner

Module 1,4,5 - The design on these modules takes sports as the centerpiece and then constructs the marketing & management theories. 

Aswini Satheeshverified learner

The things I liked about the course is that, It is in simple words and easy to learn. The fun facts and trivia given at the end of some chapters made it a bit more interesting. The activity area at the end of some modules and chapters helped me to stay engaged and to think from different perspective.

Ajit Pravin Khuleverified learner

I liked each and every thing about the course. The information provided in each and every module is very helpfull for the young sports professionals.

Arpit Guptaverified learner

 

Saksham Guptaverified learner

 

Venkat Rajuverified learner

Absolutely loved the course! I learnt a whole host of information about the evolution of sports media, the behind the scenes aspects of broadcasting and the future of sports media in particular. The 'Moments With Mayanti' videos were extremely insightful and the videos with the various members of the Royals staff were also very informative. 

The only thing that I would have liked to have seen a bit more in the course was some resources surrounding the rapid growth of franchise cricket on a more global scale but other than that, I really enjoyed the content of the course. 


All that's left for me to say is thank you for producing such an engaging course and for one final time...Halla Bol! 

Harsh Shahverified learner

First of all, I would like to congratulate Rajasthan Royals and Deakin University to come together and prepare such course which will allow cricket fans like me to learn about Sports Marketing along with having access to the RR insights by the respective experts. Though I work as software engineer, being passionate about cricket and especially about IPL, I have been trying to find ways to enter in the Sport industry to make earning fun unlike how I work today. I definitely feel that this course will help me in my future endeavour and it will also likely to change the way I will see IPL now onwards as now I feel be able to guess what would be the thought process behind any franchise to post certain updates on social media or hiring a sponsor X. Hopefully I will one day find my way to be associated with either of the franchise and align my professional career with my passion.

Prithvi Waghelaverified learner

This Sports marketing course helped me learn, understand the insights of sports and what it takes to build and architect an organization. This course has given me handful of knowledge regarding sports industries. It really feels easy to watch sports on the screen, but what goes behind the scene is incredible. Thank you, Rajasthan Royaland Deakin University for this Course.

Neha Daultaniverified learner

Opting for this course has been really a great experience for me. Sports has really been my passion since I was a kid. Thanks for all the insights and details. I really got a great knowledge. Thanks to Deakin university and Rajasthan Royals.

Rohan Vverified learner

The really solid experience and well insight in sports industry. It has taught me from basic to advanced in sports industry. Sports is always a passion. Want to do something in this sports industry. No doubt this course will take me there. Materials shared, videos, quiz and activities really tested the knowledge which we have learned through the course. Indeed well organized program. Thanks to Deakin University and Rajasthan Royals for coming up with such a unique course. Wonderful and you guys are pioneer in this !!. Guys all best for rocking career ahead. It was fun to work with you. Take care and keep the good work.

Frequently Asked Questions

1

Tell us more about Deakin University

Deakin University is an Australian university, with its campus in Melbourne, Victoria. Deakin is ranked in the Top 1% of the global universities and is renowned for its sports programs; for example, Deakin’s Sport Science school is ranked 3rd in the world.

2

How is the program delivered?

The program is provided 100% online on the Open Learning platform. The programs are theoretical with video insights from the Rajasthan Royals management and main team. The modules have been prepared with a theoretical framework approach involving various case studies and video content based on the functioning of Rajasthan Royals Management. All lectures are pre-recorded and hence the module content can be studied at any time from any device.

3

How is the programs structured?

The program comprises of multiple modules.  Modules contain text and video-based learning content, with ten randomized questions based on the content undertaken at the end of each module. As the programs are delivered online, the content is available 24 hours a day enabling candidates to undertake the course when it's most convenient for them to do so.

4

How long does it take to complete the program?

The program is self-paced and can be completed in 4-6 weeks with 3-4 hours of effort. The time also varies depending on what approach you take for your learning. We recommend candidates reflect on the course material as they progress through the programs and look for additional relevant case studies from the world of sport to deepen the learning provided through the programs.

5

On completion of the course will I receive a certificate?

Yes, upon successful completion of the course you will receive an online certificate. No hard copies of the certificate will be provided.

6

Does completion of the courses give guaranteed internship at Rajasthan Royals?

On successful completion of either of the following programs, you will get an opportunity to interview with Rajasthan Royals.

  • • Sports Media and Broadcasting

  • • Sports Marketing Advanced 

  • • Professional Certificate in Social Media Marketing

  • • Sports Events and Facilities Management

Upon completing the assessment set by the HR at Rajasthan Royals followed by interviews with the respective Heads of Department, the internship will be offered to 1-3 interns/ year. The internship process starts from November for term of Jan – June.

7

What are the assessments in the course?

At the end of each module, there is a quiz with ten randomized questions based on the content undertaken at the end of each module will be conducted, clearing it with 50% grades will provide you access to the next module.

8

What will I gain from undertaking the program?

Upon completion, candidates will have gained valuable knowledge and insights into the rapidly growing fields of sports industry and in-depth insights into Sports Marekting. Candidates will receive a Certificate of Completion jointly issued by the Rajasthan Royals & Deakin University for each of the courses.

9

Who can I contact in case I have further queries?

For further information on the programs, please email DeakinCo. at: sportsmarketing@deakinco.com

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