Sports Events & Facilities Management

4.5

2 Ratings

Learn how mega sports events are conceptualized, planned & organized along with core understanding of how successful sports facilities operate throughout the year

5-6 weeks

3-4 hrs /week

Online / Self paced

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5-6 weeks

3-4 hrs /week

Online / Self paced

  • Start Immediately & Learn 24/7 ‘On Demand’
  • Internship Opportunity

Retail Price:

INR 19,999

Offer Price:

(Apply coupon ROYALS35 to get above price)

INR 12,999

  • Start Immediately & Learn 24/7 ‘On Demand’
  • Internship Opportunity

Retail Price:

INR 19,999

Offer Price:

(Apply coupon ROYALS35 to get above price)

INR 12,999

5-6 weeks

3-4 hrs /week

Online / Self paced

  • Start Immediately & Learn 24/7 ‘On Demand’
  • Internship Opportunity

Retail Price:

INR 34,999 (USD 473)

Early Bird Price:

(Apply coupon EARLYBIRD to get above price)

INR 24,999(USD 338)

  • Last date to register for course: 20th Feb, 2022
  • Program start date: 28th Feb, 2022
  • Get certified by World’s No 1 Business School INSEAD and Rajasthan Royals

This Course Includes

    • 30+ mins webinar conducted by CEO of Rajasthan Royals - Jake Lush McCrum on managing an elite sporting organization through the Covid-19 pandemic.

    • 25 minutes masterclass from Peter Griffiths, part of organising team of IPL

    • 20 minutes masterclass from the manager of ACA Stadium, Guwahati on how the stadium operates throughout the year

  • 6 modules that give you deep insight into the various aspects of how sports events and facilities business operate

    • Rajasthan Royals – Deakin University Certificate of completion and Digital Badge for inclusion in your CV and LinkedIn profile

    • Opportunity to interview for internship at Rajasthan Royals

  • 20+ minutes of case studies from the Royals senior management.

  • Case study of Tokyo Olympics -  an insiders perspective on how the event is organised from pre-arrival to departure!

Course introduction

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COURSE OPTIONS

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Internship Opportunity

Get an opportunity to work at Rajasthan Royals!

Students will have the opportunity to interview for an internship role at Rajasthan Royals. The internship process starts from November.

Partners

Deakin University

Top 1% Global University

Deakin University is an Australian university, with its campus in Melbourne, Victoria. Deakin is ranked in the Top 1% of the global universities and is renowned for its sports programs; for example, Deakin’s Sport Science school is ranked 3rd in the world.

WHAT YOU WILL LEARN

  • Develop a core understanding of how events and the sports facilities businesses operate globally

  • Understand how events and facilities work as separate economic and social entities and how they interconnect

  • Get insights from Rajasthan Royals' professionals and partners on contemporary stories of sports events and sports facilities in action 

Course Benefits

Opportunity to interview for an internship at RR

Be a part of Deakin Alumni Community

Privileged access to RR sports webinar & weekly insights newsletter

Royal insights via management case studies

Preview of the Course

Learn from industry experts

Sample course module

Sample course page

Syllabus

01

The Sports Event Industry


02

Evolution of Events and Rise of the Mega Event

A deep dive into the biddHistory of sports timeline; introduction to major sporting bodies – ICC, FIFA, IOC, IPC, FIH & CGF; types of events; the event lifecycle; ‘Rajasthan Royals Insight’ on growth of IPL featuring CEO of Royals Sports Group, Mike Fordham.ing process for the Olympic Games and the FIFA World Cup.

03

Event Ecosystem – Bidding, Delivery & Operations

A deep dive into the bidding process for the Olympic Games and the FIFA World Cup.

04

Event Economic and Social Impact

Benefits and costs of hosting the Olympic Games; Olympic Games funding methodology; Olympic Games costs; media and social impacts; case study: World Cup; hosting mega events; social mobility and changing social habits; annual events - London Marathon, Wimbledon. 

01

Creating Events

 
02

Strategic Sponsorship, Marketing & Communications

Marketing and communications; integrated marketing communications; sports sponsorship explained; IPL sponsorship; sponsorship models and partnership structures; implementing a sponsorship model; Olympic Games – the ultimate partnership model; Olympic commercial partnership models; comparison of approaches to commercial partners taken by the All England Tennis Championship (Wimbledon) and Manchester United. 

03

Delivering Success

A close look into the approach and framework FIFA utilises to ensure event success.

01

The Facility Business

 

02

The History of Stadiums & Facilities

History of sports stadiums timeline; the modern age of stadiums; history of Lord’s Cricket Ground and Fenway Park (home of the Boston Red Sox major league baseball team); stadium and facility trends; ‘Rajasthan Royals Insight’ explaining how sporting franchises, event organisers, and facilities owners collaborate to bring mega events to life (featuring Peter Griffiths, former Senior VP & Director of Operations for IMG who, until recently, oversaw the operation on the IPL tournament from the time of its inception). 

03

Building Costs & Revenue Streams

Review the key stages of stadium development and the specialists Involved; case study: construction of AT&T Stadium, the new home of the Dallas Cowboys; the costs of building facilities; key cost factors; event and facilities revenue maximisation; white elephant stadiums. 

04

Stadiums as Brands

The business of stadium naming rights; the value of naming rights; naming rights – international perspective; case study: Arsenal FC – from 'Highbury' to 'Emirates Stadium'.

05

Creating the Best – Viability, Design & Delivery

Best in class stadiums; stadium design; stadium deep dives – the MCG in Melbourne, Wembley Stadium in London and AT&T Stadium in Dallas.

01

Facility Operations

 
02

Core Operations

Ticketing and accreditation; crowd management; security and medical; food and beverage; transportation; staffing; waste management; a double ‘Rajasthan Royals Insight’ featuring Peter Griffiths’ explaining stadium operations from the perspective of an event organiser, and Devajit Saikia, Secretary of the Assam Cricket Association, detailing unique operational features of Barsapara Cricket Stadium in Guwahati, Assam.

03

Facility Marketing & Event Attraction

Marketing planning; ‘Rajasthan Royals Insight’ featuring Devajit Saikia, Secretary, ACA, discussing his approach to marketing the new stadium and the challenges the ACA experienced in developing the venue; SWOT analysis; SWOT case study – Coca Cola; PESTEL analysis (Political, Economic, Social, Technological, Environmental and Legal factors).

04

Media Rights & Broadcasting

Background to media rights; mutual economic relationship of sporting rights; media rights and partnerships; listed sports events; accreditation, ‘fair use’ and sports reporting; inflation in sports rights; case study – English Premier League (EPL) rights; producing an outside broadcast; production roles and equipment used in outside broadcasts; ‘Rajasthan Royals Insight’ featuring Peter Griffiths’ explaining how media rights owners and broadcast operators are accommodated for during mega sports events. 

05

Advancing Technology

Stadium investment; new technology; future of stadium technology; case study - Tottenham Hotspur Stadium.

01

Experience & Innovation

 
02

The Fan Experience

Fans – the team's extra player; designing fan experiences with data; ‘Rajasthan Royals Insight’ with Peter Griffiths’ discuss the increasing importance of the fan experience; the pandemic effect.

03

Impact, Sustainability & Legacy

The legacy of mega sports events, social regeneration, political development, cultural development, sports development, environmental development, economic development, ‘Rajasthan Royals Insight’ featuring Devajit Saikia, Secretary, ACA, discussing the impact of Covid-19 on Barsapara Stadium's ongoing development and the legacy the stadium will offer the people of Assam.

04

Accessibility & Diversity

Participation; Paralympic sport and para-athletics; access and experience. 

05

The Future of Sports Events

Fan experience-centred design; accessibility and diversity; carbon neutrality; rise of E-sports; technology; evolving interactive media; multi-use venues; post-pandemic norm; ‘Rajasthan Royals Insight’ featuring Jake Lush McCrum, Rajasthan Royals’ CEO, offering his thoughts on the future of sports event.

01

Sports Events Masterclass

 
02

Stadium & Events Case Studies

Stadium case study - Narendra Modi Stadium (Gujarat, India); ‘Rajasthan Royals Insight’ – stadium case study: Barsapara Cricket Stadium (Guwahati, Assam, India); ‘Rajasthan Royals Insight’ – event operations case study: NFL match played in Mexico City; event operations case study – League of Legends.

03

Sports Events & Facilities in 10 Years

This section reviews the opinions of various experts on the possible directions sports and sporting events may take over coming decades.

Certification

This certifies that the student successfully completed the Rajasthan Royals Sports Events and Facilities Management course and, in doing so, acquired key learnings in Sports Operations.

Ratings & Reviews

4.5

2 Ratings

Hrushikesh Kelkarverified learner

The course is absolutely wonderful and I like to learn different aspects in sports and exploring critical marketing concepts and theories. The video-based case studies, assignments are very interesting and beneficial as well to the entire learning process. I really liked the flexibility of this course and the expectations were clear and upfront.


Also the best part of it is an internship opportunity at Rajasthan Royals, simultaneously to apply the knowledge gained. Thanks to Deakin university and Rajasthan Royals..!!

Sreya Ravikumarverified learner

 

Frequently Asked Questions

1

Tell us more about Deakin University

Deakin University is an Australian University, with it's campus in Melbourne, Victoria, Australia. Deakin is ranked in the top 1% of the global universities and is renowned for its sports programs; for example, Deakin’s sport science school is ranked third in the world.

2

How are the programs delivered?

The programs are provided 100% online on the Open Learning platform. The programs are theoretical with video insights from the Rajasthan Royals management and main team. The modules have been prepared with a theoretical framework approach involving various case studies and video content based on the functioning of Rajasthan Royals Management. There are no live lectures and hence the module content can be studied any time from any device.


3

How is the program structured?

The program comprises of multiple modules.  Modules contain text and video-based learning content, with ten randomized questions based on the content undertaken at the end of each module. As the programs are delivered online, the content is available 24 hours a day enabling candidates to undertake the course when it's most convenient for them to do so.

4

How long does it take to complete the program?

The program is self-paced and can be completed in 4-6 weeks with 3-4 hours of effort. The time also varies depending on what approach you take for your learning. We recommend candidates reflect on the course material as they progress through the programs and look for additional relevant case studies from the world of sport to deepen the learning provided through the programs.

5

On completion of the course will I receive a certificate?

Yes, upon successful completion of the course you will receive an online certificate. No hard copies of the certificate will be provided.

6

Does completion of the courses give guaranteed internship at Rajasthan Royals?

On successful completion of either of the following programs, you will get an opportunity to interview with Rajasthan Royals.

  • • Sports Media & Broadcast

  • • Sports Marketing Advanced

  • • Professional Certificate in Social Media Marketing

  • • Sports Events & Facilities Management

Upon completing the assessment set by the HR at Rajasthan Royals followed by interviews with the respective Head of Departments, the internship will be offered to 1-3 interns/ year. The internship process starts from November for term of Jan – June.

7

What are the assessments in the course?

At the end of each module there is a quiz with ten randomized questions based on the content undertaken at the end of each module will be conducted, clearing it with 50% grades will provide you with access to the next module.


8

What will I gain from undertaking the programs?

Upon completion, candidates will have gained valuable knowledge and insights into the rapidly growing fields in sports industry globally. Candidates will receive a Certificate of Completion jointly issued by the Rajasthan Royals & Deakin University for each of the courses.

9

Who can I contact in case I have further queries?

For further information on the programs, please email DeakinCo. at: sportsmarketing@deakinco.com

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