Professional Certificate in Social Media Marketing

Learn the ins and outs of social media marketing and how to attract new business and clients with this exciting new program put together by Rajasthan Royals in association with Digital Vidya and Deakin University

5-6 weeks

4-5hours / week

Online / Self paced

Take a free 1.5 hr orientation demo class

Wednesday 03:00-04:30 PM, Saturday 11:00-12:30 PM

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5-6 weeks

4-5hours / week

Online / Self paced

  • Start Immediately & Learn 24/7 ‘On Demand’
  • Internship Opportunity

Retail Price:

INR 24,999

Offer Price:

(Apply coupon ROYALS35 to get above price)

INR 16,249

  • Start Immediately & Learn 24/7 ‘On Demand’
  • Internship Opportunity

Retail Price:

INR 24,999

Offer Price:

(Apply coupon ROYALS35 to get above price)

INR 16,249

5-6 weeks

4-5hours / week

Online / Self paced

  • Start Immediately & Learn 24/7 ‘On Demand’
  • Internship Opportunity

Retail Price:

INR 34,999 (USD 473)

Early Bird Price:

(Apply coupon EARLYBIRD to get above price)

INR 24,999(USD 338)

  • Last date to register for course: 20th Feb, 2022
  • Program start date: 28th Feb, 2022
  • Get certified by World’s No 1 Business School INSEAD and Rajasthan Royals

This Course Includes

  • 70+ minutes of exclusive case studies by Rajasthan Royals Management team

  • 20+ hours of hands-on exercises & 8+ hours of doubt-clearing sessions.

  • 30+ hours of video learning from industry experts.
    • Rajasthan Royals, Deakin University and Digital Vidya Certificate of completion and Digital Badge for inclusion in CV and LinkedIn

  • Opportunity to interview with the Royals for an Internship

  • Special case study by Jaydev Unadkat on social media from a player's perspective

Course introduction

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Internship Opportunity

Get an opportunity to work at Rajasthan Royals!

Students will have the opportunity to interview for an internship role at Rajasthan Royals. The internship process starts from November.

Partners

Deakin University

Top 1% Global University

Deakin University is an Australian university, with its campus in Melbourne, Victoria. Deakin is ranked in the Top 1% of the global universities and is renowned for its sports programs; for example, Deakin’s Sport Science school is ranked 3rd in the world.

Digital Vidya

Leading Educational Institution in India

Digital Vidya is one of Asia’s leading professional training companies focusing on imparting new-age skills including Digital Marketing and Business Analytics to individuals & organizations.

 

Since 2009, over 38,000+ professionals (including CXOs) from 16,000+ brands such as Nokia, Google, eBay, Reliance, Star TV, Cisco, MakeMyTrip, Naukri, SAP, Citibank, Toyota, Intel, ITC, CNBC, Madison & CII, and 55+ countries have participated in more than 3,800+ training batches conducted by Digital Vidya.

WHAT YOU WILL LEARN

  • Gain a strong fundamental understanding of digital marketing with focus on building online presence for individuals and brand sin the industry.

  • Be well versed with all key elements of social media marketing.

  • Learn how to create content and build an effective content plan for social media marketing platforms.

  • Craft a strategy to drive brand awareness for the brands, through social media marketing.

  • Additionally, understand how digital marketing is applied in an elite sports franchise

  • Understand the core drivers of events and facility business streams and how they operate in a local, national and global context 

Course Benefits

Opportunity to interview for an internship at RR

Be a part of Deakin Alumni Community

Privileged access to RR sports webinar & weekly insights newsletter

Royal insights via management case studies

Preview of the Course

Welcome by Sanju Samson

Social Media from player's perspective - A Jaydev Unadkat special

Masterclass from the Royals

Learn from industry experts

Learn Digital Marketing - The Royals Way!

Track your progress

Syllabus

01

Introduction to the course

  • • Introduction to the Program & Certification by Deakin University
  • • Introduction to the Sports Marketing Industry by Rajasthan Royals
  • • Introduction to the Digital Marketing Landscape by Digital Vidya
02

How to become an influencer?

  • • Introduction to Key Social Channels
  • • Metrics of -Social Media Platform
  • • Newsfeed Algorithm
  • • Tool Demo – Canva
  • • Positioning and USP
  • • Defining Brand Voice & Tone
  • • Business Profile and Personal profiles on Social Media Platforms
03

Content creation

  • • Audience Persona Mapping
  • • (AIDA model/Hero Journey)-
  • • Images
  • • Infographic
  • • GIFS
  • • Meme
  • • Stories
  • • Reels
  • • Videos
  • • Going live
  • • How Rajasthan Royals uses Instagram reels & Sharechat with Tik Tok being banned to create • Video Content
  • • Audio chat
  • • Best practices for YouTube
01

Content planning

  • • Content categories
  • • Different content format for different platforms
  • • Discussion on template
  • • Hootsuite
  • • Rajasthan Royals take on Content Planning, Creation & Building a Sports Brand Online
02

Community Management

  • • Establishing connects and getting followers
  • • Publish Content
  • • Leverage Comments
  • • Facebook and LinkedIn adding Connections
  • • Engage with your Followers
  • • Hashtag Marketing
  • • Influencer Marketing
  • • How to make #Viral – Increase UGC
  • • Influencer Marketing
  • • Reposting
  • • Use in Outdoor and Print Creatives
  • • Organize Offline Events around the Hashtag
  • • Organize Contests, Giveaways and Challenges around the Hashtag
  • • Running your Own Group
  • • Facebook Events
  • • Organic Lead Generation on LinkedIn and Facebook
  • • Organize Facebook and LinkedIn Events
03

Chatbots

  • • Facebook Messenger
  • • Chatfuel
  • • WhatsApp Business API
01

Social Media Dark Arts

• Social Media Dark Arts 

02

Facebook Business Manager

• Facebook Business Manager

03

Social Media Ads creation process

  • • Campaign Objectives
  • • Ad Targeting
  • • Ad types and Best Practices
04

Boost post and Instagram Ads

• Boost post and Instagram ads

05

Social Media Planning

• Templates and Scheduling

01

Digital Sports Marketing - The Rajasthan Royals Way!

          1. • Introduction to Sports Marketing
          2. • Masterclass: How is digital marketing different for a sports brand compared to others
          3. • How social media becomes the inside access to Royals for fans
          4. • Case Study Exercises
          5. • Masterclass: Secrets to becoming the most entertaining brand in the digital world
          6. • How does digital marketing add value to the overall Royal’s ecosystem beyond engaging the fanbase
          7. • Assignment: How Digital adds value to Rajasthan Royals
          8. • Masterclass: Improvize, Engage, Entertain – Key elements to successful 2020 digital campaign of the Royals

Certification

This certifies that the student successfully completed the Professional certificate in Social Media Marketing course and, in doing so, acquired key competencies and skills in sports and social media marketing.

Frequently Asked Questions

1

Tell us more about Deakin University

Deakin University is an Australian university, with its campus in Melbourne, Victoria. Deakin is ranked in the Top 1% of the global universities and is renowned for its sports programs; for example, Deakin’s Sport Science school is ranked 3rd in the world.

2

Tell us more about Digital Vidya

Digital Vidya is one of Asia’s leading professional training companies focusing on imparting new-age skills including Digital Marketing and Business Analytics to individuals & organizations.

3

How is the program delivered?

The programs are provided 100% online on Digital Vidya’s platform. The programs are theoretical with video insights from the Rajasthan Royals management, main team and industry experts. The modules have been prepared with a theoretical framework approach involving various case studies. All lectures are pre-recorded and hence the module content can be studied at any time from any device.

4

How is the program structured?

The program comprises of multiple modules.  Modules contain video-based learning content.

Every module has assignments and tasks pertaining to the content of the modules. Only upon competition of all the tasks, participants will be eligible to receive the certificate.

As the programs are delivered online, the content is available 24 hours a day enabling candidates to undertake the course when it's most convenient for them to do so.

5

How long does it take to complete the program?

The program is self-paced and can be completed in 4-6 weeks with 3-4 hours of effort. The time also varies depending on what approach you take for your learning. We recommend candidates reflect on the course material as they progress through the programs and look for additional relevant case studies from the world of sport to deepen the learning provided through the programs.

6

On completion of the course will I receive a certificate?

Yes, upon successful completion of the course you will receive an online certificate. No hard copies of the certificate will be provided.

7

Does completion of the courses give guaranteed internship at Rajasthan Royals?

On successful completion of either of the following programs, you will get an opportunity to interview with Rajasthan Royals.

  • • Sports Media and Broadcasting

  • • Sports Marketing Advanced 

  • • Professional Certificate in Social Media Marketing

  • • Sports Events and Facilities Management

Upon completing the assessment set by the HR at Rajasthan Royals followed by interviews with the respective Heads of Department, the internship will be offered to 1-3 interns/ year. The internship process starts from November for term of Jan – June.

8

What are the assessments in the course?

Each module comprises of tasks & assignments based on the content of the module undertaken. The participants need to complete all the assignments and tasks given to complete the course.

9

What will I gain from undertaking the program?

Upon completion, candidates will have gained valuable knowledge and insights into the rapidly growing fields of sports marketing & social media marketing. Candidates completing the course will receive a Certificate of Completion jointly issued by Rajasthan Royals, Deakin University and Digital Vidya. 

10

Who can I contact in case I have further queries?

For further questions regarding the Professional Certificate in Social Media Marketing course, please email Digital Vidya at delivery@digitalvidya.com

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