Business of Sports Leagues

Students will gain an understanding of global sports teams and leagues, their operating costs and revenue capped with fan engagement strategies for success.

2 weeks

4 hrs/week

Online/Self paced

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2 weeks

4 hrs/week

Online/Self paced

  • Start Immediately & Learn 24/7 ‘On Demand’

Retail Price:

INR 2,860

Offer Price:

(Apply coupon ROYALS35 to get above price)

INR 1,859

  • Start Immediately & Learn 24/7 ‘On Demand’

Retail Price:

INR 2,860

Offer Price:

(Apply coupon ROYALS35 to get above price)

INR 1,859

2 weeks

4 hrs/week

Online/Self paced

  • Start Immediately & Learn 24/7 ‘On Demand’

Retail Price:

INR 34,999 (USD 473)

Early Bird Price:

(Apply coupon EARLYBIRD to get above price)

INR 24,999(USD 338)

  • Last date to register for course: 20th Feb, 2022
  • Program start date: 28th Feb, 2022
  • Get certified by World’s No 1 Business School INSEAD and Rajasthan Royals

This Course Includes

  • Video case studies from Mike Fordham, CEO of Royals Sports Group and Harvinder Kaur, CFO of Rajasthan Royals

  • Video interviews of senior executives representing organizations like Indianapolis Colts (NFL), Bengaluru FC (ISL) and Major League Soccer

  • Modules exploring global league and team structures, operating costs, revenue generation, asset valuation and successful fan engagement strategies

  • 90 minutes of video content

  • Certification from leading IPL franchise Rajasthan Royals

Course introduction

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COURSE OPTIONS

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WHAT YOU WILL LEARN

  • Knowledge of the global sports leagues and franchise structure, history and commercialization

  • Blend of academic theory accompanied by practical understanding and experience of industry executives

  • Global outlook regarding operating costs (administrative, marketing and logistics) and revenue generation

  • Understanding of real case studies and successful decision making strategies around fan engagement for both teams and leagues

  • Leveraging tangible or intangible assets such as stadiums or fan communities

Course Benefits

Certification from leading IPL franchise

Insights from the Royals senior management and notable industry stalwarts

Preview of the Course

Case studies from RR management

Engaging modules

Course overview

Interactive quizzes & assignments

Syllabus

01

Introduction

  • League Structures
  • Historical overview
  • United States vs Rest of the World
  • Commercialisation
  • Franchise Structures
  • New Franchises
  • Commercialisation
02

Operating Cost

  • Player Salaries
  • Administrative
  • Marketing and Advertising
  • Digital
  • Travel
  • Venue
03

Revenue

  • Broadcast
  • Ticketing
  • Licensing
  • Venue Naming Rights
  • Sponsorship
  • Activation
  • Prize Money
  • New Revenue Streams
01

Franchise Valuations

  • Asset Valuation
02

Fan Engagement

  • Celebrate the brand fanatic
  • Sport means winning
  • Meet the greats
  • Fans as players and collaborators
  • Fan as part of the brand team
  • Value co-creation
  • Brand fan communities
  • Consumer generated content
  • Leverage the fan voice

Certification

This certifies that the student has successfully completed the Business of Sports Leagues course by Rajasthan Royals.

Frequently Asked Questions

1

How is the course delivered?

The course is provided 100% online. The courses cover theoretical concepts enriched with video insights from the RR management and notable stalwarts from the sports industry. All sessions are pre-recorded and hence the content can be studied at any time from any device.

2

How long does it take to complete the course?

The course contains 8-10 hours of text and video-based content. The course is self-paced and thus can be completed within a timeline that is convenient to the user. The time also varies depending on what approach you take for your learning. We recommend that candidates reflect on the content as they progress through the course and look for additional relevant case studies from the world of sport to deepen the learning provided through the course.

3

On completion of the course, will I receive a certificate?

At the end of each course module, there are assignments and quizzes pertaining to the content covered in the modules. Upon completion of all the tasks, participants will be eligible to receive an online certificate from Rajasthan Royals. No hard copies of the certificate will be provided.

4

Who can I contact in case I have further queries?

For any queries regarding the courses, please email us at education@rajasthanroyals.com

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