The First Royal - Shane Warne returns as the Royal Brand Ambassador
Mumbai, February 10, 2019 : Big News! Today, after a decade of our presence in the world’s biggest Twenty-20 competition, the Indian Premier League, Rajasthan Royals is excited to announce an updated brand identity with a new colour and its Royal Brand Ambassador.
Rajasthan Royals is turning PINK after the huge response from the fans last season and the deep routed link between the
In all, the new look expresses Royals as a team that is reinventing itself taking into consideration the commitment of their fans. However, at the same time, the new look has been adopted keeping in mind the innovation and quality care to improve
Manoj Badale, Lead owner, Rajasthan Royals shared his views on the new brand identity, “We are extremely happy to announce our official
In addition to this, Rajasthan Royals have officially announced the return of its First Royal in yet another exciting role this year, that of a Royal Brand Ambassador. Warne will make several trips to India to help the Royals launch pink, build their international fanbase and wow the Royals sponsors with his exceptional cricketing knowledge and foresight.
Shane Warne has been very closely associated with the team since its inception and
Warne is excited to be back with the Royals, “I’m very happy to be back with the Royals and I’m grateful to the team and the fans for their constant support. It was important for us to retain our established values but at the same time develop a new and modern identity. I am already in love with the new look of the team and hope the fans will love it too,” commented Shane Warne.
“We feel that the time is right for us as a brand to invest further into our marketing strategy and create an even stronger brand presence both on and off field, hence having our First Royal Shane Warne to lead from the front as a Royal Brand Ambassador was important. We welcome him back once again and hope for an exciting IPL season ahead,” added Badale.
Rajasthan Royals officially unveiled its new look on Star Sports this evening in an exclusive show-‘Halla Bol 2019’. The show was aired on Star Sports 1 , Star Sports 1 HD, Star Sports 1 Hindi and Star Sports 1 HD Hindi at 4:30 pm.
For the new look of Rajasthan Royals, please do visit our redesigned website www.rajasthanroyals.com
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