Rajasthan Royals will “Halla Bol” yet again this IPL, a glimpse of which can be seen in their newly launched colourful team campaign for 2019. It beautifully displays the sentiments of the players as well as the franchise by bringing out the essence of discovering potential and championing dreams.
In the inaugural season of the IPL, the franchise was termed as underdogs as it believed in unearthing talent and providing the players a platform to prove themselves, which they eventually did and shone as victors in the first edition of the league. The vision of Royals has continued to be the same since then.
This newly launched campaign clearly brings out the message that the players want to convey to their communities and societies. The message that the players belong to their roots (the lanes in which they began playing cricket) even if they represent their countries today – is the Royals theme this year. The conceptualisation and creation of this campaign has been done by award-winning integrated creative agency Ogilvy & Mather.