Rajasthan Royals, Tata Trust Team Up To Outmatch Cancer
Cancer is a serious problem for the people in Rajasthan and according to reports, 100,000 people suffer from cancer each year in the state. These reports state that in 25% of these cases, the cancer remains undetected until later stages. They also state that Rajasthan has an alarming mortality rate of 70%. To combat these unfortunate circumstances, Rajasthan Royals has teamed up with Tata Trust to launch the “Cancer Out” campaign which will be run along with reputed organisations such as National Cancer Grid, Indian Cancer Society and Indian Dental Association. Rajasthan’s state government will be helping out with the efforts as well.
The announcement of the Cancer Out campaign has had a huge impact as it was covered by reputed publications such as Times of India and Sportstar. According to Times of India, RR and Tata Trust will set up screening camps for oral, cervical and breast cancer at various locations across Rajasthan. Speaking about the campaign, RR’s executive chairman Ranjit Barthakur said, “This gives us an opportunity to educate people about prevention of cancer by addressing its risk factors, the importance of cancer screening, diagnosis and early treatment.” Gulf News also reported on the campaign and stated that Rajasthan currently has the sixth highest cancer mortality rate compared to other states in India and that this campaign will focus on saving thousands of preventable deaths each year through awareness and education about cancer and all its risk factors. Gulf News also reported that 10 screening centres have been activated in Rajasthan and will be open to the public for individual screenings.
Dainik Bhaskar reported the story and confirmed that the upcoming match between CSK and the Royals will be referred to as the ‘Cancer Out’ match. The publication also reported that the match will feature a stand, dedicated fully and only to cancer patients and their families and that 15,000 flags will be distributed throughout the stadium to spread awareness about the campaign. Dainik Bhaskar also reported that the Royals, are trying to get Arun Lal – a former cricketer turned commentator – to be a part of the campaign as he is a cancer survivor.
In an interview with Rajasthan Patrika, Barthakur states that the campaign was created because the franchise wanted to invest in more than just cricket. He states that The Royals started the Cancer Out campaign because they wanted to invest in socially beneficial activities for the state of Rajasthan, as well. They also reported that the team will be seen sporting a different set of jerseys during the match, in order to emphasize and spread awareness about the campaign. However, there has been no confirmation on how these jerseys will differ from their standard variant.
It is clear from these efforts that The Royals plan on being more than just a cricket team for the state of Rajasthan. If the campaign is any indication, the team genuinely has the state’s best interest at heart and are doing what they can to ensure that the state evolves and grows in a positive direction. Whether it’s through cancer awareness or through cricket, one thing is certain – The Royals will always be a staunch pillar of support for the state of Rajasthan, no matter what.