Jaipur, February 16, 2010 : Rajasthan Royals unveil Home and Away Jerseys and the ‘Blue Carpet’ programme for IPL season 3.

IPL is back in India, bigger and better this season, cricket aficionados in Rajasthan are eagerly waiting to see their favourite IPL team on their home ground and to relive the magic of season 1. Living up to their innovative and pioneering image, Rajasthan Royals, Champions of the Inaugural Season of IPL unveiled two new looks of player jerseys for the IPL season 3 and also introduced the innovative ‘Blue Carpet Programme’ for the ardent fans of Rajasthan.

For the first time in the history of IPL, a team will have two jerseys, one exclusive combination for home and another for away matches. For home matches, the colour of the jersey will be blue with golden sleeves and for the matches away from home, combination will reverse to golden with blue sleeves. These colours signify royalty and valour. The Rajasthan Royals jerseys will soon be available across various outlets in the country.

The ‘Blue Carpet Programme’ will be available in two variants i.e. Gold and Silver. Gold Package being priced at Rs.20,000/- will include an exclusive pass to the President’s Gallery (South Pavilion), VIP accreditation for the day, VIP valet parking pass, 5 – Star cuisine and beverages throughout the match, fan membership pack, special ROYAL service and special edition Royals merchandise to make your experience an unforgettable one..

Silver package priced at Rs. 8000/- includes an exclusive pass to the premium boxes at the Captain’s gallery, VIP valet parking pass, 5 – Star cuisine and beverages throughout the match, special ROYAL service and an official Rajasthan Royals jersey.

Speaking at the launch, Shilpa Shetty Kundra, Co-owner, Rajasthan Royals said, “I am thrilled that IPL is back in India and, we at Rajasthan Royals are eager to welcome our fans back ! Our aim is to ensure an unforgettable experience in every match  with our newly launched blue carpet programme, which will be no less than a rich Maharaja-like treatment which all our fans deserve. Our new music video also brings to life the biggest and the first fan of the team, ‘Moochu Singh’ in all his glory.”

Mr Sean Morris, Chief Executive Officer, Rajasthan Royals, added, “The new distinguished look of our jerseys emphasizes our commitment to keep innovating. Our “blue carpet programme” brings together a blend of the world’s finest hospitality combined with the culture and ethos of the people of Rajasthan. The experience and service for our fans and their guests will be second to none.”

ULTRATECH CEMENT THE OFFICIAL TEAM SPONSOR OF RAJASTHAN ROYALS

UltraTech Cement Limited, the single largest cement brand in the country, today proudly announced the continuation of its association with the Rajasthan Royals. Through this association UltraTech will be the Official Team Sponsor of the Jaipur based IPL team.

Further commenting on this partnership, Mr. O. P. Puranmalka, Business Head, UltraTech Cement, said, “The coming together of the two brands, UltraTech Cement and Rajasthan Royals, is the bringing together of two champions. Both are champions in their respective domains. Both are leaders and victorious, and are a perfect match. UltraTech has had a long association with Indian Cricket and we are extremely proud to be associated with Rajasthan Royals.”

Inspired leadership, innovation, professionalism and a well thought out strategic approach lead the team to win India’s first IPL. By defining roles specifically and delegating responsibility, the Rajasthan Royals came together as a cohesive winning unit, eventually emerging as champions. This ethos perfectly blends with UltraTech Cement who are known to be leaders and champions in its own sphere.