Rajasthan Royals announces Global Fan Community alliance with BITS International Alumni Association!
The first international fan base by an IPL team is launched!
Jaipur, 30th April 2008: Emerging Media, owners of the Jaipur IPL franchise, Rajasthan Royals announced a first-of-its-kind global fan alliance by signing an exclusive relationship with BITS International Alumni Association.
With this association Rajasthan Royals will induct over 30,000 BITS Alumni into the Rajasthan Royals support base, providing all members of the community with special offers, free tickets and discounted merchandise of the Rajasthan Royals. In addition, the Rajasthan Royals will also contribute to the BITSAA community with special articles written by Shane Warne and a charity auction at a later stage.
BITS Pilani, the premier engineering and sciences institution is located in Rajasthan, only 5 hours away from Jaipur. Rajasthan Royals is also extending the benefits of this alliance to over 5000 students and members of faculty of BITS Pilani.
Manoj Badale, Chairman of the Rajasthan Royals said, “We are extremely excited about this partnership. BITS-ians worldwide are a fine representation of India, highly educated, well settled and truly global citizens, yet deeply connected by a certain bond they share. With this alliance, we hope to provide them another reason to bond: supporting a fierce team in the Royals.”
“BITS alumni around the world are rooting for Rajasthan Royals’ victory in the IPL tournament. Go Royals!”, said Professor S.P.Kothari, Chairman of BITSAA, who is currently Deputy Dean at the Sloan School of Management, Massachusetts Institute of Technology.
“This is the foundation of what will be a huge community for us in due course. We have a number of initiatives on the anvil, both online and offline for increased interaction between our global members and of course, the Warnie Army has begun to take shape”, said Ravi Krishnan, Vice Chairman of the Rajasthan Royals.
Commenting on the relationship, Fraser Castellino, CEO of the Rajasthan Royals said, “Of course, the fact that Pilani and Jaipur share a home in Rajasthan was the primary connection between us. This is another first for us and we look forward to support from the BITS-ians.”
"Rajasthan Royals is the natural home team for the global BITS Pilani Alumni because of the memorable times we spent at Pilani, Rajasthan. BITSians all around the world are rooting for Shane Warne and the team", said Ashish Garg, CEO of BITSAA.
With Shane Warne being the only international captain of an IPL franchise and a few fine winning performances, the Rajasthan Royals are already attracting fans from all over the world.
ABOUT EMERGING MEDIA:
Emerging Media is a media group focused on the Indian Subcontinent. Through our subsidiary, Investors in Cricket, Emerging Media launched India's first Cricket talent hunt and reality show (Cricket Star Twenty/20), after developing a partnership with Leicestershire county cricket club, and staging the first international club 20-20 championship.
ABOUT BITSAA:
BITSAA International Inc. is a not-for-profit company registered in New Jersey, USA. The primary purpose of BITSAA International is to engage in charitable and educational activities by raising funds for setting up endowments, creating scholarships, rewarding teaching & research and generally promoting the development of resources at Birla Institute of Technology & Science at Pilani, Goa, Hyderabad & Dubai campuses. BITSAA International also aims to strengthen the ties, friendship and communications amongst former students, current students, faculty and friends of the Institute. BITSAA International provides a number of channels for people to stay connected with each other and the Birla Institute of Technology & Science.
For media queries, please contact: Swati Katakam (email: swati_katakam@greyindia.com)
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