The potential of the IPL

The game of cricket has been somewhat of a 'sleeping giant' within the Indian sub-continent, and what better to celebrate the re-birth of the economies of that region, than with a renaissance of the game of cricket. That is the potential of the Indian Premier League (IPL), and we are proud to be part of that dream.

It will not happen overnight, although even we have been amazed at what has already been achieved. It takes years, and history, to build a globally recognised sporting format - and that again is the potential of the IPL.

Cricket has always been a passion within the Indian sub-continent, but the influx of new capital and new consumers, will make it even more of an aspirational career for the youth. More talent will be attracted to the game, and cricket will be a globally competitive sponsor of the best sporting talent once again - that is the potential of the IPL.

The birth of 'Rajasthan Royals'

Rajasthan is a region of majestic palaces and beautiful lakes which capture all the romance and splendour of the royal era. In our view, cricket is about to enter a new regal era. The name 'Rajasthan Royals' is to honour Rajasthan's regal elegance, style, valour and class. In the olden times, the Rajputs of Rajasthan were famous for their courage, strength and fighting prowess. Our team embodies the same spirit.

Jaipur, with its state-of-the-art stadium and academy, is the perfect setting for the Royals. It has served as the base for our Cricket Star programme, and Greg Chappell's presence simply summarises the global standing of this cricket destination.

The team logo has a lion to reflect the King, might, raw energy and the power of the royals. The logo also includes the war horn which denotes the war cry, the call to war and the sound that the enemies will come to fear. The RR is a symbol of the crown and the ultimate sign of royalty. The Royal Medallion is the symbol of the clan's pride, the war horns raised in full glory in readiness of the imminent war.